Internet speeds are getting faster for most and web pages are becoming more interactive and social but there is a down side — page load speed.
All the paraphernalia being added to websites is really killing the experience. Pick almost any blog these days and it will be littered with handy little tools to share the article, comment on it, Like it, etc. In fact on this very site I have some tools to do just that but I keep it simple.
Typically I visit a site and the first thing I do is scroll down a little to get past the massive banners which seems to be the latest must have on a site — you know the ones that take up at least one third of the top of the page. So while the page completes its load I can scroll down a little to start reading the first article, NOT! The page in effect freezes while it fires up all the fancy background stuff which is mostly of little use to me.
So what’s it loading? Next time you hit a site watch the status bar (usually at the bottom of the browser) to see what it’s loading. When you visit xyz.com you fully expect it to load images, etc from xyz.com but look carefully and what do you see…
……(the list goes on)
So what is all this stuff? Some of it give us the bells and whistles to share the page on our favorite social networking site, others throw adverts at us and finally there is all the tracking code and analysis. Of course they want to know who visited their site, what they read, how long they spent, etc but what about ME, THE USER — do I really want to be ‘stuck’ on the site waiting before I can click on anything, watching the status bar …. waiting for platform.twitter.com
What do you think? have you noticed a slow down in your surfing experience?